75 Green Businesses – Book Review

I just finished reading “75 Green Businesses you can start to make money and make a difference” by Glenn Croston. As a green entrepreneur myself, I read most books that come out on the topic of green jobs and green careers. In my opinion, this book is among the best books written on this subject.

The title of the book is a little misleading, there are 75 jobs that the author dives into but not 75 different businesses. Anyway, the book is a very useful guide on how to break into the green collar industry. There is a great variety of positions covered, from a wind turbine installer to an owner of a green restaurant.

What I like best about the book is the wonderful real life examples. This was helpful to me because it allowed me to see that all of these opportunities are indeed possible. I though the book was very motivating and inspirational. After I read it, my mind was racing as I was trying to think about what green business venture I should jump into. The book also has an extensive resource section at the end and shows the reader where they can find additional information in pursuit of their green careers. The author did leave out one important career path, a green consultant, which is what I do.

In closing, I highly recommend this book to anyone looking to get a green job or if you are looking to advance in the green collar industry. I also recommend this book to any entrepreneur who is looking to capitalize on the next big thing.

To Sell Is Human: The Surprising Truth About Moving Others by Daniel H Pink – Business Book Review

On December 31, 2012, Daniel H. Pink released his new book, “To Sell Is Human.” Pink is the bestselling author of “Drive,” and “A Whole New Mind.” Pink announces that, regardless of our career, today, we’re all in sales.

In the United States, 1 in 9 workers still earn their living trying to get others to make a purchase. Pink says that the other 8 in 9 are also in sales. “Non-sales selling” is Pink’s term, referring to persuading, convincing, and influencing others to give up something they’ve got in exchange for what we’ve got. Today, people spend roughly 40 percent of their workday engaged in non-sales selling.

Non-sales selling transcends the workplace, as parents cajole kids, and we, as individuals, sell our ideas, wares, and uniqueness on sites like Facebook, Twitter, and Match.com. Pink notes that none of these social media platforms existed ten years ago.

Corporate America often compartmentalizes duties, like accounting, marketing, and sales. The increase in entrepreneurs and mico-entrepreneurs requires one or few individuals to wear many different hats, including selling services, creativity and customer service.

Initially, people surmised the Internet and technology would erode sales as a career, but the opposite persists, thanks to burgeoning mobile technology.

“The same technology that renders certain types of salespeople obsolete has turned even more people into potential sellers,” Pink says.

Elasticity in today’s workplace is crucial, because as Pink says, “A world of flat organizations and tumultuous business conditions-and that’s our world-punishes fixed skills, and prizes elastic ones.”

Ed-Med represents education and healthcare- the fastest-growing careers, both domestically and abroad, according to the U.S. Occupational Employment Statistics program. Non-sales selling drives both fields. Healthcare professionals sell patients on a remedy and teachers sell students on the value of paying attention in class.

Historically, caveat emptor (buyer beware) led consumers when making a purchase. Before the Internet, sellers often possessed knowledge not easily available to the general public, creating information asymmetry.

Now, caveat venditor (seller beware), reigns, as educated consumers now have access to once hidden information, via the Internet, which levels the playing field between buyers and sellers. Honesty, directness, and transparency trump duplicity and double-dealing in traditional sales and non-sales selling.

To be successful at moving others and non-sales selling requires re-writing the traditional ABCs (Always be closing) of sales.

The new ABCs of sales are Attunement, Buoyancy and Clarity- not flippant buzzwords but user-friendly concepts. Complement them with honed pitches, improvisation and service and you’re well on your way to being successful, whether you’re in traditional sales or non-sales selling.

On New Year’s Day, Pink hosted an exclusive, hour-long Webinar for first responders to “To Sell Is Human.” He suggested Daniel Coyle’s bestseller, “The Little Book of Talent-52 Tips for Improving Your Skills. To learn more, visit: http://thetalentcode.com/book

Jewish Wisdom For Business Success – Book Review

By: Rabbi Levi Brackman & Sam Jaffe (2008)

ISBN 978-0-8144-1274-9

Book Price: $24.00

Business consultants

Rabbi Levi Brackman is a popular Judaic scholar, writer and teacher. He has taught on 3 continents, has a weekly TV show, and is published regularly in newspapers and internet. Sam Jaffe has been on the staff of The Wall Street Journal, Smart Money, Bloomberg Markets, and Business Week magazines. Both are business consultants!

Ancient clues to wealth access

Rabbi Brackman and Sam Jaffe express their views in 9 chapters. They discuss such topics as, Patriarchal business models: Creating a blueprint for success (Ch. 4), Making the sale: Negotiation techniques from the Torah (Ch. 5), Spiritual entrepreneurship: Finding the Holy in your work (Ch. 7), and many more ancient clues to wealth access.

Godly business success

Rabbi Brackman and Sam Jaffe share with a personal and forthright style. Referring to moving forward, they say, “A good businessperson never surrenders his or her business to fate. The moment that you start blaming unseen forces (the market, currency traders… ) is the moment that you relinquish control… you are responsible to act… “

The authors use language that connects and relates to readers. They maintain relevant communication stating that, “If you have built your own business you know that to succeed, you need to be a self-starter. For that, pure determination and endurance is not enough. Something else is required to reach your goal-and that is passion.”

Rabbi Brackman and Sam Jaffe display keen insights into business acumen. Discussing negotiation, they share that, “The key to winning a negotiation is knowledge-knowledge of yourself, knowledge of your negotiating partner, and knowledge of the fair value of the deal… Do your homework regarding the other party’s situation.”

Encouraging words aim to lift readers into victory. Authors declare, “While most businesses make mistakes, you should never label your enterprise a failure. When your business seems to be failing, look for the silver lining to it-all successful businesses have been at that stage, yet have overcome.” Success comes to those who don’t quit.

Spirituality is a central theme. The authors declare that doing business to gain wealth should not produce guilt but, “For the spiritual entrepreneur, wealth creation is about making the world a better and more Godly place.”

Business success lessons

Rabbi Levi Brackman and Sam Jaffe share powerful Jewish wisdom for business success lessons.